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Prabhu
Level
Senior
Experience
4 years
Location
India
English
C1
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Prabhu

Salesforce Developer

Prabhu is a seasoned Salesforce Developer with over 5 years of hands-on experience delivering robust, scalable CRM solutions. His expertise lies in Salesforce Marketing Cloud, Sales Cloud, and Service Cloud, with a strong command of Apex, Lightning Web Components, and AI-driven personalization strategies.

Throughout his career, Prabhu has designed and developed customer journeys, campaign automation, and real-time push notification systems for enterprise clients. He’s driven by data, integrating AI-powered analytics to boost email open and click-through rates, while also enhancing campaign ROI. His technical versatility extends to CI/CD pipelines with Jenkins, cross-platform integrations using REST and SOAP APIs, and a deep understanding of CPQ configurations.

Whether leading development initiatives or collaborating with global teams, Prabhu brings clarity, efficiency, and innovation to Salesforce ecosystems.

Main expertise

Salesforce Service Cloud
Salesforce Sales Cloud
Salesforce Marketing Cloud
OOPS Design
MVC Architecture
Apex

Other skills

Lightning Web Components Salesforce REST SOAP API SQL, SOQL, SOSL Jenkins

Employment

  1. Senior Software Engineer
    2023-05 – 2024-08

    Prabhu led the integration of AI-powered personalization within Salesforce Marketing Cloud to optimize user engagement and targeting. He implemented predictive analytics that improved email open rates by 5% and conversion rates by 2%.

    His cross-functional collaboration enabled the rollout of AI-driven recommendation engines that boosted user engagement and revenue. He used Journey Builder to design tailored customer journeys and automated campaigns, resulting in a 6% improvement in open rates and a 4% lift in click-through rates.

    Prabhu also drove data-driven marketing strategy, utilizing Salesforce analytics to guide campaign improvements and improve ROI by 4%. He served as a technical leader and mentor to junior developers, helping scale enterprise-level Salesforce solutions efficiently.

  2. Salesforce Developer
    2019-05 – 2023-05

    Prabhu implemented Salesforce Sales Cloud and Service Cloud solutions for clients in manufacturing and healthcare. He developed dynamic Lightning Web Components (LWC), flexi pages, and CPQ configurations for product bundling and custom pricing.

    He engineered full-cycle Salesforce implementations, integrating front-end and back-end systems with REST/SOAP APIs and Apex controllers. His expertise in Marketing Cloud enabled him to design personalized customer journeys with automation and advanced segmentation.

    Prabhu executed custom UI designs using SLDS, HTML5, CSS, and JavaScript. He migrated custom configurations from sandbox to production using Jenkins, metadata APIs, and change sets. His development work was backed by GitHub collaboration and agile task tracking in JIRA.

  3. Salesforce Administrator
    2019-02 – 2019-04

    Prabhu managed Salesforce platform administration, configuring standard and custom objects, profiles, approval workflows, and dashboards. He built complex relationships among objects, including master-detail and many-to-many via junction objects.

    He created tailored data models for order tracking and lab management, performed unit and integration testing, and collaborated with stakeholders to gather and refine business requirements. Post-launch, he supported end users with access controls, data validation, and profile management.

Education

  • Mechanical Engineering
    ANNA University